There is continuing evidence that the Elk Rapids News is seriously upgrading its efforts. Since February, the News has used FaceBook to promote its key articles. This innovative social media tool is now a popular and powerful online tool to help promote a business.
Although it would be easy to link this improvement to the recent launch of the Elk Rapids Progress, it’s important to note that the changes at the News predate the launch of the Progress. So the News core team of Kathleen Weitschat, Sarah Ward and Babe Toteff likely made an independent decision to improve the paper. Good move.