High-tech: The lure of the job

How do you recruit the best and the brightest? Well, a six-figure salary certainly is attractive, but technology companies in America typically do more that that.

InternetFree meals, shuttle buses and stock options are de rigueur. So the game maker Zynga dangles free haircuts and iPads to recruits, who are also told that they can bring their dogs to work. Path, a photo-sharing site, moved its offices so it could offer sweeping views of the San Francisco Bay. At Instagram, another photo-sharing start-up, workers take personal food and drink orders from employees, fill them at Costco and keep the supplies on hand for lunches and snacks.   NYT

When I started at a tech company in 1980, the lures were employer-paid medical and dental coverage, life insurance, pension plan and fast-track promotion opportunity and several other perks. Seems like the lure of the job is still alive, if not a bit peculiar to my way of thinking.

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